For all the iPhone enthusiasts, it was announced on November 11, 2025, that Apple has welcomed something big and funky this time. Apple introduced the iPhone Pocket as “a beautiful way to wear and carry iPhone.”

Developed in collaboration with ISSEY MIYAKE, the iPhone Pocket is a unique 3D-knitted textile “pocket” designed to hold an iPhone. What sets it apart is its versatile design that allows it to be worn or carried, adding a touch of intrigue to your style.

The iPhone Pocket draws inspiration from ISSEY MIYAKE’s iconic pleated clothing lines. It reinterprets the idea of “a piece of cloth” as an accessory that turns your phone and essentials into something you can wear, creating a sense of connection with the fashion world.

Design & Features of Pocket full of Fun

The material: Made in Japan through ISSEY MIYAKE’s textile research and production, the iPhone Pocket uses a singular 3D-knitted ribbed open structure. This gives it flexibility, and its open knit allows the contents (such as your iPhone display) to be subtly visible when stretched.

• Fit: The accessory is described as fitting any iPhone model (as well as other “pocketable items”).
• Wearability: The iPhone Pocket can be used in multiple ways; it can be carried like a handheld accessory, tied to a bag, or worn directly on the body via straps.
• The iPhone Pocket comes in a variety of colours and strap lengths, adding an element of excitement to your style. The short strap is available in eight vibrant colours, while the long strap comes in three elegant shades, giving you plenty of options to match your style.
• Aesthetic pairing: Apple highlights that the colour palette was intentionally designed to mix and match with iPhone finishes, offering customisation in how you pair accessories and devices.

Pricing & Availability

The iPhone pocket went on sale starting Friday, November 14, 2025, in select markets via Apple Store locations and online.

The short strap version retails at US $149.95, and the long strap version at US $229.95. Whereas in India, the short strap version is estimated at around ₹12,900, and the long strap is roughly ₹20,300. It needs to be taken into consideration that these are approximations; no official India-specific pricing from Apple at the time of writing.

The launch covers countries including the U.S., U.K., Japan, South Korea, Singapore, France, Italy, and Greater China. However, it's essential to note that availability may be delayed or limited by distribution constraints, particularly in India. Apple is working to make the iPhone Pocket available in more regions in the near future.

What makes it unique?

The iPhone Pocket stands out because it shifts the accessory concept from purely protective or decorative to wearable and textile-driven. Instead of just a case, Apple and ISSEY MIYAKE present it as “an extra pocket”, a fusion of fashion and utility. For users who want their device to be part of their outfit or carry style (rather than tucked away), this offers a fresh take. Additionally, by designing it to fit “any iPhone” and small items, it broadens utility rather than being model‐specific. Its unique selling points include its textile-driven design, versatility, and broad utility.

Key Considerations

While it holds an iPhone and small items, the iPhone Pocket isn’t described as a protective case in the traditional sense (e.g., heavy drop-protection). Those focused purely on protection may still lean toward standard cases.

As a textile accessory, care and durability may differ from rigid accessories; users should consider how the knit will wear over time (e.g., exposure to sharp edges or heavy use). Initial release is limited to select markets, so one needs to take into consideration that its availability (especially in India) may be delayed or subject to distribution limits.

At a premium price relative to many phone accessories, one should evaluate whether the wearable fashion element is worth it compared to standard alternatives.

Final Thoughts

The iPhone Pocket merges lifestyle, design, and technology in a distinctive way. For those looking to carry their iPhone not just in their hand or pocket, but as part of their style, this accessory opens up new possibilities. Whether you’ll use it for convenience, fashion, or to stand out, Apple’s collaboration with ISSEY MIYAKE represents an interesting step in how we think about phone-carrying accessories.